Busy day and was glad to spend the majority of it out and about. Probably one of the most enjoyable days I have had since starting work. I went along with workmate, Laurel, to the Arcadia Press Day. We originally got lost and went to Somerset House on Embankment, but there was a mix up as that’s where the Estethica function is tomorrow that I will also be attending.
Arcadia are the company who own Topshop, Miss Selfridge, Burton, Topman, Evans, Wallis and Dorothy Perkins. It was held at Victoria House in Holbourn and it was very busy and extremely packed with all the important people from the magazines and newspapers and bloggers etc. It was the most showy event Ive been to so far too. A DJ was playing in on of the halls/ rooms across from a bar that was set up offering soft drinks and champagne. Waiter were walking around offering mini plates of mini dishes (bangers and mash, risotto, roast lamb with roast potatoes) and they were walking round shoving champagne glasses into people’s hands – even if they already had one. The collections were amazing and it was so exciting to be seeing what will be out in the shops this coming season. What’s all the more impressive is that it’s fashion that will have the largest impact on the high street so to be given a heads up with what even I will be wearing was brilliant. I spent most of the afternoon crooning over clothes with Laurel and taking photos on my iphone to create a ‘shopping list’ for next season! Messing around aside, we spent a lot of time talking to the PR officers about the collections and asking them about new ventures some of the chains will be doing.
Press days are all very similar but it makes it all a bit more exciting when the owner of a huge multi-billion pound businness is walking around the clothes rails with you inspecting his stock. Yes, Sir Philip Green was there too, as ever showing a caring thought for his stock. I played with the idea of going to talk to him and introducing him to Sketchbook Magazine, but we decided it wouldn’t be appropriate as he was surrounded by women trying to ‘suck’ up. But he looked at the same rail of clothes at the same time I did. He also looked me up and down, as if to check out my outfit (to my horror), but he looked up at my face and smiled. What a hero.
Laurel and I took it upon ourselves to continue the good afternoon by slacking a bit more and going for lunch at a pancake house. It’s so nice to make some good friends at work who I can hang out with. Everyones from different places but we’re all in the same boat.
Late had to rush over to Shoreditch to attend another press day, while Laurel went back to the shop to help out. Bit of a mission but finally got me using buses – which are so much easier and cheaper! It really wasn’t worth going because the fashion at Tea & Cake PR is all about board sports and more sporty fashion – not really suitable for Sketchbook. I headed back to the office, exhausted and my feet bleeding – hours of walking in heels is very dangerous and painful. I was given a whole load of work to finish for tomorrow morning too, as I will be going to Dia after Estethica.
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