Sunday, 18 April 2010

Day 5 Friday 16th April

I was supposed to head off to press morning no. 4 at Blow PR. Wafa called me on the train home last night and requested that i attend - saying how important the magazine's relationship with the PR company was. I checked out their website to see which brands to expect and was excited because they were all high fashion. On close inspection, I saw that the website stated the press day had finished on thursday 15th, so I emailed them to confirm this. I also informed Wafa, who suggested I call them. I did and discovered it was indeed finished. However, later in the afternoon I received a reply to my email saying they were extending the press day by a further day since they had had a lot of requests. Unfortunately I didn't have time to go.

I spent the day in Nottinghill at the Dia Boutique office. My job for the day: sit on Twitter and delete 1000 plus people to follow. The boutique website wanted to follow less people than they had following them to make themselves more selective. I completely understood this - but having thought about this there really wasn't any need for me to come in today. I could have done this job at home and gotten a couple hours more sleep in...never mind. That is literally all I did today - if you ever have to do this job I advise lots of coffee, I actually nodded off a couple of times in front of my lap top (it is a very long, tedious job). I can't complain since I've had such a busy and exciting week, and to be honest I don't think I had the eneergy of the concentration to do much else. They women at Dia told me that Fridays were pretty quiet anyway.

Nice surprise at lunch however, as one of the ediors took us all out for lunch at some burger restaurant called Byron. So nice to go out and do something sociable with the people I work with, although it's only a handful of people at Dia. It was nice to get to know Wafa a bit more and I realised I must get over any kind of awkwardness I feel when I'm around people I don't know. On the way back to the office I walked with Wafa and she talked to me about her plans for the magazine and how it's all becoming more of a reality. It was then I realised just how young she really is (24) and how far she has taken this (non-profit) magazine. She also said that I am a good writer which I felt so happy about because it's nice to have someone who doesn't know you at all but who works in publishing to sing your praises. I'm now her No.2 at Dia (which is great because she is the editor of the online magazine).

1 comment:

  1. Really good to see you thriving at Sketchbook Fiona and that you are making such an obvious contribution. I'm really intrigued to hear about how this unusual operation works -- how is it funded? What is its economic model?
    This will make a really interesting case study.

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